"Campbell Soup Company is honored to do its part to help support breast cancer research and help educate women about early detection, diagnosis and treatment of breast cancer," said Chris Slager, Vice President, "Campbell's" Lighter Soups. "This disease affects the lives of so many women and families across the country, many of whom purchase and enjoy our soups, so we're proud to help raise awareness and make direct contributions to help find a cure."
The numbers:
3.5 Million: The number of traditional, red-and-white, cans of Chicken Noodle Soup and Tomato Soup the Campbell's sells to Krogers, a large grocery store chain.
7 million: The number of special, pink-ribbon cans of Chicken Noodle Soup and Tolmato Soup that Campbell's will ship to Kroger's for October.
300,000: The number of dollars Campbell's will donate to breast cancer charities (including 100,000 to the Susan B. Komen Foundation) from the sale of special pink ribbon soup.
Campbell's spokesman John Faulkner: "We certainly think there is the possibility of greater sales since our typical soup consumers are women and breast cancer is a cause they're concerned about."
The numbers:
3.5 Million: The number of traditional, red-and-white, cans of Chicken Noodle Soup and Tomato Soup the Campbell's sells to Krogers, a large grocery store chain.
7 million: The number of special, pink-ribbon cans of Chicken Noodle Soup and Tolmato Soup that Campbell's will ship to Kroger's for October.
300,000: The number of dollars Campbell's will donate to breast cancer charities (including 100,000 to the Susan B. Komen Foundation) from the sale of special pink ribbon soup.
Campbell's spokesman John Faulkner: "We certainly think there is the possibility of greater sales since our typical soup consumers are women and breast cancer is a cause they're concerned about."
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