Master Lock, the industry leader in locks and security products, has always been committed to helping people achieve peace of mind by locking up their valuables. Now the company is also helping to unlock a cure for breast cancer by introducing a new pink padlock in support of The Breast Cancer Research Foundation®.
“With Breast Cancer Awareness Month in October, the pink padlock is a great way to raise awareness of breast cancer detection and prevention, as well as show support for continued breast cancer research. In fact, thanks to this much-needed research, the mortality rate from breast cancer has steadily decreased since 1990.”
In conjunction with the launch of its new pink padlock, Master Lock has made a $10,000 donation to The Breast Cancer Research Foundation. Master Lock Company L.L.C. is an operating unit of Fortune Brands, Inc., a leading consumer brands company with annual sales exceeding $8 billion.
It's clear that corporations are exploiting women with breast cancer. It doesn't even come as a surprise. It's just part of doing business.
Unfortunately, my personal experience with the disease makes me a bit sen-see-tive to the issue. I wish that I could just ignore it, like most reasonable folks. As for those who embrace it, and shop (and shop and shop) for a cure... well.... they're likely just scared. I think.
It will stop. Eventually there will be a consumer backlash or another disease du jour. All I know for sure is that there's not going to be a cure. Certainly not in my lifetime, and maybe not in yours. Although... who knows... in twenty years? Thirty? Maybe.
It's hard to say. In my youth I was promised a future with hover crafts and moving walkways. Those didn't materialize, and they're just a matter of engineering and urban planning.
Will October never end?
2 comments:
i've been taking note of all the pink (beribboned) products this month too... pink coffee cups, pink jeans, pink eyeshadow, cookies, m&ms, donuts... it's truly endless. isn't it just giving people a reason to feel good about being duped by the corporations?
oh, and not to mention the better use of money donated directly to source, rather than the pointless consumption of pink rubbish filtering money away from the very places that need it most.
gaaaaaaahhhhhhhhhhhhhhh
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