I've been aware of the groups Breast Cancer Action and Think Before You Pink for a while now. There was an article in The Chronicle about the October's pink madness.
But today, there's a growing "pinklash," made up of critics who fear that pink has become just another marketing tool. Some critics are put off by such pitches as "Eat a Gummy Bear, Save a Life." Others bristle at the mere notion of "Shopping for the Cure."
The rest of the article can be found here .
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